1. What information do we collect?

Personal information that you give to us.

Everything you tell us about yourself.

We collect personal information from you when you tell us you want to know more about us or our products or services.

Personal information provided by you.

The personal information that we collect depends on the context of your interaction with us. We may collect the following types of personal information:

• Names
• Phone numbers
• Email addresses
• Job titles
• Contact preferences

We do not process sensitive information.

All of the information you give us about yourself must be true, complete, and correct, and you must let us know if any of this information changes.

What categories of personal information do we collect?

We have collected the following categories of personal information in the past twelve (12) months:

• Identifiers: Contact details, such as real name, postal address, telephone or mobile contact number, online identifier, Internet Protocol address, email address.
• Personal information categories listed in the California Customer Records statute: Name, contact information, employment.
• Geolocation data: device location (anonymised).
• Internet or other similar network activity: Online behaviour, interest data, and interactions with our and other websites, applications, systems and advertisements.
• Protected classification characteristics under California or federal law: Gender (anonymised)
• Professional or employment-related information: Business contact details (in order to provide you our services), job title, work history and professional qualifications (if you apply for a job with us).
• Inferences drawn from other personal information: Inferences drawn from any of the collected personal information listed about to create a profile or summary about, for example, an individual's preferences and characteristics.

We may also collect other kinds of personal information from you when you interact with us in person, online, by phone, or by mail in the following situations:

• Getting help through our channels for customer service
• Taking part in customer surveys
• To help us deliver our services and to respond to your enquiries

How do we use and share your personal information?

Multiply AI Limited collects and shares your personal information through:

• Targeting cookies/Marketing cookies
• Social media cookies
• Beacons/Pixels/Tags

Will your information be shared with anyone else?

We may disclose your personal information with our service providers pursuant to a written contract between us and each service provider. Each service provider is a for-profit entity that processes the information on our behalf.

We may use your personal information for our own business purposes, such as for undertaking internal research for technological development and demonstration. This is not considered to be ‘selling' of your personal information.

In the last twelve (12) months, Multiply AI Limited has not sold any personal information to a third party for a business or commercial reason. In the past twelve (12) months, Multiply AI Limited has given the following types of personal information to third parties for business or commercial purposes:

• Identifiers: Contact details, such as real name, postal address, telephone or mobile contact number, online identifier, Internet Protocol address, email address.
• Personal information categories listed in the California Customer Records statute: Name, contact information, employment.
• Geolocation data: device location (anonymised).
• Internet or other similar network activity: Online behaviour, interest data, and interactions with our and other websites, applications, systems and advertisements.
• Protected classification characteristics under California or federal law: Gender (anonymised)
• Professional or employment-related information: Business contact details (in order to provide you our services), job title, work history and professional qualifications (if you apply for a job with us).
• Inferences drawn from other personal information: Inferences drawn from any of the collected personal information listed about to create a profile or summary about, for example, an individual's preferences and characteristics.

The categories of third parties to whom we disclosed personal information for a business or commercial purpose can be found under the heading “When and with whom do we share your personal information?”.

Your rights with respect to your personal data

You have a right to:

• Access the personal data we hold about you. You can ask us for a copy of the information we hold about you. We will not charge you if we provide you with a copy, but we may charge a reasonable administrative fee if you request further copies.
• Ask to to correct any inaccurate data
• Object to us holding certain data about you
• Withdraw any consent you have given to us
• Ask us to errase your data, though for legal reasons we might not always be able to do it
• Restrict us from using your data for certain purposes (e.g. direct marketing, research, and in certain circumstances 'legitimate interests')
• Ask for a copy of your personal data in a portable (machine-readable) format so you can move it elsewhere
• Submit a complaint about how your data has been used. For more details, please see the ICO website at the following link: https://ico.org.uk/make-a-complaint

To exercise these rights, you can email us at support@multiply.ai, or look at the bottom of this page for our contact information. If you have a problem with how we handle your data, please let us know.

Information automatically collected.

Automatically collected information which includes your IP address and the type of device you are using.

When you visit, use, or navigate the website, we automatically collect some information about you. This information does not reveal your name or contact information, but it may include information about your device and how you use it, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our website, and other technical information. This information is mostly needed to keep our website safe and running, as well as for our own internal analytics and reporting.

Like many other businesses, we use cookies and other similar technologies to collect information. The information we collect includes:

• Log and Usage Data. Log and usage data is information about service, diagnostics, usage, and performance that is automatically collected by our servers when you visit or use our website. This information is stored in log files. Depending on how you interact with us, this log data may include your IP address, device information, browser type, and settings, as well as information about what you do on the website (such as the date and time you used it, the pages and files you looked at, the searches you ran, and other actions you took, like which features you used). It may also include information about device events, such as system activity, error reports, and hardware settings.
• Device Data. We get information about the computer, phone, tablet, or other device you use to access the website. Depending on the device used, this device data could include things like your IP address (or proxy server), device and application identification numbers, location, browser type, hardware model, Internet service provider and/or mobile carrier, operating system, and system configuration information.
• Location Data. We collect location data, like information about where your device is, which can be precise or imprecise. The type and settings of the device you use to access the website affect how much information we collect. For example, we might use GPS and other technologies to find out where your current location is (based on your IP address). If you don't want us to collect this information, you can either refuse to give us access to it or turn off your device's Location setting. But if you opt out, you might not be able to use some parts of the website.

2. How do we process your information?

We process your personal information for a variety of reasons, depending on how you interact with our website, including:

• To deliver and facilitate delivery of services to the user. We may use your information to give you the service you've asked for (e.g. booking a demo of our product).
• To respond to user inquiries/offer support to users. We may use the information you give us to answer your questions and fix any problems you might have with the site (e.g. you fill out a request on our contact form).
• To send administrative information to you. We may use the information you give us to send you information about our products and services, changes to our terms and policies, and similar information (e.g. you signed up to receive more updates from us).
• To request feedback. We may use the information you give us when we need to ask for feedback (e.g. via an on page survey)
• To send you marketing and promotional communications. We may use the personal information you send us for marketing if that's in line with your contact preferences. You can stop getting our marketing emails whenever you want (e.g. you subscribe to a marketing newsletter).
• To deliver targeted advertising to you. We may use the information you give us to create and show you content and ads that are based on your interests, location, and other factors (e.g. you visit a website and then notice a Multiply ad on another website).
• To protect our website and services. We may use your information as part of our efforts to make sure our website is safe and secure, such as monitoring and stopping fraud (e.g. we track any unusual activity on our website).
• To identify usage trends. We may use information about how you use our website to learn more about how it is used so that we can make it better (e.g. we find out more about which web pages are more popular than others).
• To determine the effectiveness of our marketing and promotional campaigns. We may use the information you give us to learn more about how to give you more relevant marketing and promotional campaigns (e.g. we can tailor our ads and content to better suit people of a similar demographic to you).
• To save or protect an individual's vital interest. We may use your information when it's necessary to save or protect the vital interests of a person, such as to prevent harm (e.g. if we are required by law to provide certain information).

3. What legal bases do we rely on to process your information?

If you are located in the EU or UK, this section applies to you.

The General Data Protection Regulation (GDPR) and UK GDPR require us to explain the valid legal bases we rely on in order to process your personal information. As a result, we may process your personal information based on the following legal bases:

• Consent. We can use your information if you have given us permission (also called "consent") to do so for a certain reason. You are free to change your mind at any time. See section 9 for more information.
• Performance of a Contract. We may use your personal information when we think it's necessary to meet our obligations under our contract with you, such as providing our services, or when you ask us to do so before we enter into a contract with you.
• Legitimate Interests. We can use your information when we think it's reasonable to do so in order to meet our legitimate business interests, as long as those interests don't come before your interests, basic rights, and freedoms. For example, we may use some of the listed reasons to process your personal information in order to:
  • Tell people about our products and services.
  • Make and show our users personalised and relevant advertising content
  • Look at how our services are used to see how we can improve them to keep people interested and coming back.
  • Help us with our marketing efforts
  • Diagnose problems and/or prevent fraudulent activities
  • Learn how people use our products and services so that we can make them better
• Legal Obligations. We may process your information when we think it's necessary to meet our legal obligations, such as when we need to work with a law enforcement or regulatory agency, defend or exercise our legal rights, or use your information as evidence in litigation in which we are involved.
• Vital Interests. We may use your information if we think it is necessary to protect your vital interests or the vital interests of a third party. For example, if there is a threat to the safety of you or someone else.

If you are located in Canada, this section applies to you.

We can use your information if you have given us clear permission (also called "express consent") to do so or if we can infer that you want us to (i.e. implied consent). You can withdraw your contact at any time. See section 9 for more information.

In some exceptional cases, we may be allowed by law to use your information without your permission. For example:

• If it is clear that the collection is in the best interest of a person and consent cannot be gotten in a timely manner,
• For investigations and finding and stopping fraud
• If certain conditions are met, it can be used for business transactions.
• If it's in a witness statement and the information needs to be collected to evaluate, process, or settle an insurance claim.
• For identifying injured, ill, or deceased persons and getting in touch with their next of kin.
• If we have good reason to think someone has been, is being, or could be a victim of financial abuse
• If it seems likely that collecting and using the information with the person's permission would compromise the information's availability or accuracy, and if collecting the information is necessary for investigating a breach of an agreement or a violation of a law in Canada or a province.
• If it's needed to comply with a subpoena, warrant, court order, or the rules of the court about the production of records, the information must be given out.
• If the information was made by a person in the course of their job, business, or profession and the collection is in line with why the information was made in the first place.
• If the collection is only for journalistic, artistic, or literary purposes
• If the information is available to the public and is specified by the regulations

4. When and with whom do we share your personal information?

Vendors, Consultants and Other Third-Party Service Providers. We may share your information with third-party vendors, service providers, contractors, or agents ("third parties") who work for us or on our behalf and need access to such information to do their jobs. We have agreements with third parties that are meant to keep your personal information safe. This means that they won't be able to do anything with your private information unless we tell them to. They also won't give your personal information to any other company besides us. They promise to keep our information safe and only keep it for as long as we tell them to. Here are the types of third parties with whom we may share personal information:

• Ad Networks
• Communication & Collaboration Tools
• Data Analytics Services
• Data Storage Service Providers
• Retargeting Platforms
• Sales & Marketing Tools
• Website Hosting Service Providers
• Social Networks

Your personal information may also need to be shared in the following situations:

• Business Transfers. We may share or transfer your information in connection with, or during negotiations or, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
• Business Partners. We might tell our business partners about you so they can offer you certain products, services, or deals.

5. Do we use cookies and other tracking technologies?

We may use cookies and similar tracking technologies to access or store information. In our Cookie Policy, we explain how we use these technologies and how you can choose not to accept certain cookies.

6. How long do we keep your information?

We'll only keep your information for as long as it's needed for the purposes outlined in this privacy policy, unless the law requires or lets us keep it for longer (such as tax, accounting, or other legal requirements).

When we no longer have a legitimate business need to process your personal information, we will either delete it or make it anonymous. If this is not possible (for example, if your personal information is stored in backup archives), we will store it safely and keep it from being used for anything else until it can be deleted.

7. How do we keep your information safe?

We have put in place reasonable and appropriate technical and organisational security measures to protect any personal information we handle. Despite our precautions and efforts to keep your information safe, we can't promise or guarantee that hackers, cybercriminals, or other unauthorised third parties won't be able to get around our security and collect, access, steal, or change your information. We will do our best to keep your personal information safe, but it is at your own risk to send personal information to and from our website. You should only access the website when you are in a secure environment.

8. Do we collect information from Minors?

We do not knowingly solicit data from or market to children under 18 years of age. By using the website, you are saying that you are at least 18 years old or that you are the parent or guardian of a minor and give permission for that minor to use the website. If we find out that personal information from users younger than 18 years old has been collected, we will do what we can to dispose of that information as soon as possible. If you discover that we may have information about children under the age of 18, please let us know at support@multiply.ai.

9. What are your privacy rights?

In some regions, like the EEA, the UK, and Canada, there are laws that protect your personal information and give you certain rights. These may include the (i) right to request access and obtain a copy of your personal information, (ii) to request rectification or erasure, (iii) to restrict the processing of your personal information and (iv) if applicable, to data portability. You may also have the right to say you don't want your personal information to be used in certain ways. You can ask for this by getting in touch with us using the information in the section "How can you get in touch with us about this policy?" ' below.

We will consider and act upon any request in accordance with applicable data protection laws.

If you live in the EEA or UK and think we are using your personal information in an unlawful way, you can also file a complaint with your local data protection authority. You can find out how to get in touch with them here:

EEA: https://ec.europa.eu/info/departments/data-protection-officer_en.

UK: https://ico.org.uk .

If you are located in Switzerland, the contact details for the data protection authorities are available here: https://www.edoeb.admin.ch/edoeb/en/home/the-fdpic/contact.html.

Withdrawing your consent: If we are relying on your consent to process your personal information, which may be expressed and/or implied depending on the law, you have the right to withdraw your consent at any time by contacting us using the information in the "How can you contact us about this policy?" section below.

Please note, though, that this won't affect the lawfulness of the processing that happened before you withdrew your consent, nor will it change the processing of your personal information that was done based on lawful processing grounds other than consent.

Opting out of marketing and promotional communications: You can stop getting our marketing and promotional emails at any time by clicking the "unsubscribe" link in them or by getting in touch with us using the information in the "How can you contact us about this policy?" section. " below. You will then be removed from the marketing lists. We may still contact you, for example, to send you service-related messages that are necessary for the administration and use of your account, to respond to service requests, or for other non-marketing purposes.

Cookies and similar technologies: Most web browsers are set to automatically accept cookies. If you prefer, you can usually choose to set your browser to remove cookies and reject cookies. If you choose to remove cookies or reject cookies, this could affect certain features of our website. To opt out of interest-based advertising by advertisers on our services visit https://optout.aboutads.info/.

If you have questions or comments about your privacy rights, you may email us at support@multiply.ai.

10. Controls for Do-Not-Track features

Most web browsers and some mobile operating systems and mobile apps have a "Do-Not-Track" (DNT) setting or feature that you can turn on to show that you don't want your online browsing activities to be tracked and recorded. At this point, there is no finalised technology standard for recognising and using DNT signals. As a result, we do not currently respond to DNT browser signals or any other way that your choice not to be tracked online is automatically sent to us. If an online tracking standard is made that we must follow in the future, we will let you know about it in a revised version of this privacy policy.

11. Do we make updates to this policy?

Yes, we will change this policy as needed to make sure it stays compliant with relevant laws.

The updated version will have a new "revised" date, and it will take effect as soon as it is accessible on the website. If we make material changes to this privacy policy, we may let you know by putting a notice in a prominent place. We encourage you to read this privacy policy frequently so you know how we're keeping your information safe.

12. How can you contact us about this policy?

If you have questions or comments about this policy, you can send an email to our Data Protection Officer (DPO), at dpo@multiply.ai, or send a letter to:

Multiply Limited AI

ATTN: DPO

24 Arlington Square

London

N1 7DP

United Kingdom

13. How can you review, update, or delete the data we have about you?

You have the right to find out what personal information we hold about you, change it, or delete it. If you want to see, change, or delete the personal information we have about you, please send us an email at support@multiply.ai.