About us

It costs between £500 and £5,000, on average, to get advice on your finances the old-fashioned way. There are millions of people in the UK who want to make better financial decisions but simply can’t afford this...

Financial planning helps you protect yourself and your family, plan for the future, and achieve your goals. It is incredibly valuable. So Team Multiply are on a mission to make financial advice free.

Multiply uses smart technology to create a personal financial plan. The app covers everything you might need: savings, investments, pensions, and insurance.

You’ll get step-by-step actions to follow each month and product recommendations from across the market.

The future is yours for the planning.


Are you regulated by the Financial Conduct Authority?

Yes. Multiply is a trading style of Multiply AI. Multiply AI is authorised and regulated by the Financial Conduct Authority. Financial Register Number 801053. You can confirm this by visiting the Financial Conduct Authority website or by contacting the Financial Conduct Authority on 0800 111 6768. Our Registered Office is: 3rd Floor, Rise London, 41 Luke Street, London, England, EC2A 4DP. Company registration number 10470734.

Is this app providing financial advice?

Yes, Multiply provides free financial advice.

Who is Multiply for?

At the moment Multiply can help UK residents aged 18-50 who earn under £250,000 a year.

I’m self-employed - can I use Multiply?

Yes, if you’re based in the UK, aged 18-50, and earn under £250,000 a year, Multiply can create a financial plan for you. It even takes variable income into account.

Is my data safe?

Absolutely. We realise it can be scary to put your personal information on the internet, and even more so when it’s about your finances. So here are the things we’re doing to make sure your data is safe:

  • We secure and protect your data using bank-level encryption. We will never share or sell your data.
  • As part of being a regulated company, we meet the Financial Conduct Authority’s standards for security and data protection.
  • We’ve included simplified explanations in our Terms & Conditions and Privacy Policy to make it easy to understand what you’re agreeing to.

How do you make money?

No one likes having to trawl through the small print for details so we published this blog on how Multiply makes money while providing free financial advice.

Anything else you want to know?

Get in touch and we'll be happy to answer any questions you have.